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Fashion Revolution - Who made YOUR clothes?

Posted by sabrina gouveia on

Our role in ensuring ethical and sustainable fashion

The concept of ethical and sustainable fashion is sweeping the world, the same way we witnessed the sensitization of sustainable food, and organic produce. New movements are coming through which people are being sensitized on sustainable eco wear. New technologies have been developed all aimed at producing eco fashion wear, those from refined and recycled materials.

Why should we embrace sustainable eco-fashion wear?

Global population has reached seven billion, and it is increasing rapidly. The rapid population growth is putting serious pressure on available resources. If there is no intervention to check population growth and rapid depletion of resources, our survival is threatened. Experts are predicting that if the current rate of consumption is not controlled, there is a danger of some species becoming extinct. Human beings rely on natural resources to put food on the table and ensure survival. They use these resources to make clothes, houses and other things which are required to lead a decent life. Given that the rate of consumption is higher than the repletion rate, resources are being depleted.

Embracing sustainable eco-fashion wear is one of the strategies that can help check this situation, ensuring that we recycle materials and at the same time use refined synthetic fabrics to make clothes.

When you buy clothes which have been made using the eco-fashion concept, you are not only helping in environmental conservation but also in ensuring that the world is a better place.

What does eco-friendly clothing entail?

Eco-friendly clothing starts with only buying what you need, avoid a situation where you buy something that will only last a short time. It involves encouraging buyers to buy clothes which are timeless, and that will remain fashionable for some time. Not that which will be out of fashion within no time forcing the owner to go back to the shop and buy something else. This means that more resources will be needed to meet this kind of demand ultimately leading to depletion.

Handmade clothes contribute to a cleaner environment as well as providing employment to millions of people in developing countries. There are millions of women who rely on the income from handmade clothes or items. When you buy a handmade item, you are not only helping in environmental conservation but also contributing to women’s empowerment.

You are participating in environmental conservation by creating a market for products which are made using technologies which do not emit carbon or pollute the environment. Men and women in different parts of the world use their hands and simple technologies to make these clothes. As such, there is no pollution, the carbon footprint is minimal. When you also buy clothes which are made by such groups, where they work in humane conditions, fair trade is practiced; you are making the world a better place. This is ethical fashion, where human rights are not violated, women are empowered and the technologies used are clean.


We have a responsibility to ensure that the resources in different parts of the world are not depleted. Embracing eco-fashion is one of the ways that we can use to ensure that our environment is preserved:

Buy clothes that have a long wardrobe life, that is, pieces that will be fashionable and trendy for a reasonably long period. If you are into yoga, your yoga fashion wear needs to be made using materials which promote fair trade and women empowerment. If you are in sports, attire that is made using synthetic and recycled materials will ensure that no animals are killed and neither are trees felled to make the sportswear. Buying handmade clothes will help in putting food on the table for a woman in a developing country; it is our responsibility to ensure sustainable and ethical fashion.


Eco-Fashion Slow-Fashion Sustainable Clothes

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